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Our photography for COVE was a considered and emotive documentation of life by the coast, captured over three days on location in Coogee. The intention was simple: to frame the everyday beauty of the area through the eyes of a future resident. From sunrise swims to lazy afternoon strolls, the shoot explored the rhythm of the suburb, balancing sweeping coastal landscapes with intimate lifestyle moments that speak to the unique charm of this beachside enclave.
We highlighted Coogee’s most iconic offerings, its sparkling beaches, beloved cafés and eateries, and scenic public spaces, photographed at the most beautiful times of day to evoke a sense of warmth, ease, and belonging. With a visual style that feels elevated yet natural, the images were carefully curated for use across the full suite of campaign materials.
Implementation of the photography included a detailed location guide, print and digital advertisements, social media teasers, and feature spreads throughout the brochure, each image playing a role in telling the story of a life well lived, just moments from the sea.
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