Villa Parre existed to challenge the expectations of the Australian house and land market, bringing design sensibility, and bold brand consistency to a space traditionally underserved by meaningful creative direction. With a mission to elevate the standard across every touchpoint, their approach is rooted in offering more than just homes—they offer a vision for a more inspired way to live.
Studio Nascent was engaged to create the full brand and identity system for Villa Parre, with a focus on making the purchaser journey as refined and enjoyable as the day they step into their completed home. At the heart of the identity is a custom-built logomark, inspired by architectural form and animated to appear as though it’s being constructed, echoing Villa Parre’s roots as both developer and builder. Supporting this is a bespoke typographic system and a bold, untypical colour palette, drawing on the rich, contrasting tones of the Australian landscape to evoke a sense of place, individuality, and optimism.
For the brand launch, we collaborated with renowned renderer Karam Kattan to produce a hero visualisation of one of Villa Parre’s product offerings. This aspirational image set the tone for the entire suite of collateral and played a central role in shaping the visual narrative across digital and print.
Inspired by the elevated standard of off-the-plan apartment campaigns, we applied the same design-led philosophy to Villa Parre’s brochure series. Each piece was thoughtfully structured to deliver a premium, legible reading experience, with attention to layout, pacing and material finish. From brochure to website, the brand positions Villa Parre as an industry outlier, confident, considered, and ready to lead.
Recognising the brand’s growing portfolio, we also developed a sub-brand system, with each offering taking on a distinct colour and typographic treatment drawn from the primary palette, ensuring flexibility while maintaining coherence across the wider identity.
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