PLATER is redefining the way collectors, investors, and enthusiasts buy and sell exclusive number plates. As the fastest-growing community of its kind, Plater brings together a highly engaged audience with a passion for rare and personalised plates, creating a seamless and innovative digital marketplace.
Founded by Australia’s largest number plate forum, Plater caters to a niche yet rapidly expanding market—offering a curated selection of plates that hold both investment potential and cultural significance.
The design system for Plater takes cues from the timeless appeal of black and white heritage plates, reimagining them through a modern, minimalistic lens. A bold, block-style sans-serif typeface forms the foundation of the identity, lending strength and presence to the brand. The customised ‘P’ icon, subtly angled forward, evokes a sense of speed, movement, and progress—symbolic of both the automotive world and the dynamic nature of this marketplace.
In collaboration with @concisedigital, we designed the front-end experience of the Plater website, ensuring a seamless, intuitive, and visually striking interface that reflects the clean, refined aesthetic of the brand. Social collateral and digital touchpoints further reinforce the brand’s contemporary yet timeless character, positioning Plater as the definitive platform for exclusive number plate transactions.
Scope of Work
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