IMPULSE is set to pioneer a new hypnotic techno sound in Melbourne. Their space paired with a tailored line-up of artists who bring their own unique and energetic styles is sure to make a splash on the scene.

Designed to stand apart from the enormously competitive night scene in Melbourne, we were tasked with designing and branding Ashby Project’s first Melbourne event. Utilizing striking, distorted brand imagery and a contrasting San Serif font, created a moody yet classy brand identity and social media campaign design system.