Founded in 2016 under the name PGA Advisory, GREENROCK Advisory exists to deliver bespoke, comprehensive strategies for wealth creation and management. With a client base of over 1,500 individuals across Australia, their approach is deeply personal, rooted in understanding the unique goals and circumstances of each individual and crafting tailored solutions to meet them.
Studio Nascent was engaged to lead a complete brand refresh, marking a new era for the firm and repositioning GREENROCK as a modern, design-led authority in the financial space. The brand identity was reimagined to reflect their growing influence, combining bold, confident visual assets with restrained and elegant detailing. We placed emphasis on the people behind the business, capturing powerful portraiture that speaks to leadership, expertise, and clarity. Every brand touchpoint was considered—from executive documentation to digital collateral, to ensure consistency and impact at every level of communication.
Our relationship with GREENROCK has since evolved into a long-term strategic partnership. For the past two years, we’ve worked closely with the leadership team to drive digital marketing and advertising efforts, shape content strategy, and elevate their presence across all platforms. We’ve led the creative direction and production of video content, professional profile shoots, and recently supported the launch of their new podcast series.
GREENROCK’s digital voice is now unmistakable, sophisticated, bold, and deeply considered, cementing their position as an industry pioneer and trusted advisor in the digital age.
Scope:
Collaborators:
ACME Studios (Web Development)
