Our photography for 100 Ebley was a two-day urban study of Bondi Junction, captured with the intent to showcase the vibrancy, energy, and everyday convenience of one of Sydney’s most connected commercial precincts. Designed to support the marketing of a landmark mixed-use development, the imagery was crafted to give potential tenants and investors a clear sense of place, rhythm, and lifestyle.
We combined dynamic landscape photography with tight, intimate moments, capturing bustling streetscapes, transport access, and the area’s rich network of retail, dining, and professional services. A telephoto lens allowed us to document professionals in motion, head intentionally cropped—to encourage viewers to place themselves in the scene. These subtle narrative cues offered an imaginative entry point into the lifestyle and opportunity offered by 100 Ebley.
The result was a suite of imagery that balanced energy with elegance, used across printed collateral, location guides, digital advertising, and social media. Each image was designed not only to inform, but to immerse, to give the audience a clear and aspirational sense of what it means to work, connect, and thrive at the heart of Bondi Junction.
Camera
Lense
