Positioned in the heart of Bondi Junction, 100 Ebley sets a new benchmark for commercial excellence, bringing together innovative architecture, premium location, and flexible leasing opportunities. Studio Nascent was engaged to translate these attributes into a distinctive visual identity, one that would resonate with forward-thinking businesses while clearly communicating the development’s offering across multiple touchpoints.
Studio Nascent’s work on the 100 Ebley brand represents a thoughtful and highly resolved approach to communication design, delivering a cohesive identity system that reflects the ambition and sophistication of this landmark Sydney development.
At the core of the brand is a Swiss Style design approach, chosen for its clarity, structure, and emphasis on legibility. This methodology allowed us to prioritise a message-first framework, ensuring that complex information could be delivered in a way that feels intuitive and accessible. Through careful use of grid systems, typographic hierarchy, and balanced layouts, the identity achieves a sense of order and refinement that mirrors the architectural intent of the building itself.
A key expression of this identity is the hero sales brochure, an essential piece of collateral designed to inform and engage potential tenants and investors. Here, we combined design, copy, and imagery into a seamless narrative, guiding the reader through the development with minimal cognitive load. Blueprint-style floorplans are enhanced with custom illustration and wayfinding elements, offering both functional clarity and visual interest. The result is a document that feels as considered as it is informative.
Expanding on this, the project’s sales and marketing suite is presented as a set of three distinct brochures. Produced on premium cardstock and housed within a custom acrylic casing, these pieces elevate the tactile experience, transforming informational material into a statement piece. The pacing of content across spreads has been carefully curated to maintain engagement, echoing the sensibility of a high-end coffee table publication while still fulfilling its commercial purpose.
Additionally, consistency across all brand touchpoints was a central priority. The visual language, defined by a polychromatic palette, bold typographic choices, and precise compositional rules, extends seamlessly into real-world signage and site hoarding. These large-scale applications are designed to capture attention in a busy urban environment, whether viewed up close (on foot) or at a distance (in the car). By encouraging interaction via movement around the site, the signage reinforces a sense of place and presence, contributing to the broader experience of the development.
Photography also plays a supporting role in the identity system. Produced in-house, the imagery provides contextual grounding, helping prospective occupants visualise how the spaces will function in practice. Through a mix of composed stills and more dynamic captures, the photography communicates amenity, accessibility, and spatial quality without detracting from the clarity of the overall design.
Finally, we ensured that the 100 Ebley brand translates effectively into digital environments. From social media assets to web design, the same principles of hierarchy, consistency, and clarity are maintained, creating a unified experience across all platforms.
In its entirety, the 100 Ebley project demonstrates Studio Nascent’s ability to balance aesthetic precision with strategic communication, resulting in a brand that not only reflects the development’s architectural excellence but also enhances its commercial appeal.
Scope:
Collaborators:
Karam Kattan (Renders)
